Thursday 11 February 2010

Designing a Business Degree at the Parsons School for Design

Design journalist & editor Bruce Nussbaum describes a workshop at Parsons School of Design:

"The Design & Management program within the School of Design Strategies program at Parsons is huge—600 students, growing fast—and the goal of the workshop was to shape its future. The program began a few years back when students (and their parents) expressed a desire to get into the business side of the fashion industry (hence, it began as a “human-centered” program based on students/parents desires/needs). Now Parsons wants to extend the curriculum and teaching staff to enable students to do Design and Design Thinking in all spheres of society, from business and medical services to social innovation. In short, the business degree program at Parsons wants to grow into the new wider space of Design as it has evolved from product to process, from stuff to experience." Read on after the link ...

http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2010/02/designing_a_bus.html

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